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Dogecoin is a cryptocurrency with a fun and friendly brand picture that aims to be a supportive introduction to cryptocurrency. Billy Markus, an Oregon programmer, came up with the concept for a kind of "joke" cryptocurrency. He reasoned that a more lighthearted coin, rather than Bitcoin, would have a greater chance of gaining mainstream acceptance. Although Dogecoin is nowhere near the scale of Bitcoin, the 'joke' currency's market cap has risen from more than $1 billion in early January to $47 billion on Saturday, according to CoinMarketCap.